Our Services…
Monitor Top Directories
Yelp, Bing, Trip Advisor etc.
Send Instant Review Alerts
Your chance to improve on the negative reviews, if any.
Detailed Reputation Reporting
Compare your stats from month to month
Monthly Marketing Analysis
Analyse your results and improve
Get Started With Your Online Reputation Today
call us at 647-493-2583
What is Reputation Marketing and How can it help My Business?
Reputation Marketing is a fusion of Reputation Management and Brand Marketing. Instead of just focusing on Reputation Management which is an expense to your company, we focus on building you a Five Star Reputation, an asset to your company. And then Marketing that Reputation to get you more customers.
What has been the most powerful marketing in the past? Word of mouth or Referral Marketing. But now we have realized that the trends have changed to Review Marketing. While Referral Marketing is good, it is limited as it is from one individual to another, it’s done in private, it’s finite, and it’s not an Asset to your company. In comparison, a Review is there for many to see, it’s public online, it’s perpetual, and it can be an Asset to your company.
In fact, studies have shown that 97% of Consumers Aged 18-34, and 92 % of all consumers overall now read online reviews to judge a local business.
When asked ‘If you were searching for a business, who would you call first?” 55% of respondents said they would call “The Business that had excellent 5 Star reviews and a great reputation” versus 18% for “the business that came up first in the search results”.
When asked “After being referred a business, what do you do next?” 87% said they would search online to find the company – 52% looked for reviews/ratings, 35% looked for the website and contact information of the company.
What does Yelp, Yahoo, Bing, Google, Angie’s List, Trip Advisor etc. have in common? They’re all spending Millions of Dollars to educate consumers about checking online reviews before spending money with a business. Go to Google and search for your Business name + city. In most cases, google will display reviews right alongside your business and that’s an instant report card on your business that your potential customer sees when they search online.
Google and other search engines use their review data to help guide placement. Google is using it in their maps and in their pay per click to help determine placement of how a local business shows up. If you’re one of those companies with Website A with no reviews or bad reviews, and there’s Website B that has a lot of good reviews, who are you going to rank first? Obviously Website B because you know that Website B is going to take care of your customers. That’s why its imperative that you have good online reviews.
Reputation Marketing Saves You Time and Gets You More Customers
If you are frustrated about the lack of your Company’s success online, Reputation Marketing will remove the roadblocks to your company’s success.
Overview
Claim your spot – By creating a presence on all of the major web properties, you are taking the first step to proactively boost your brand.Monitor the discussion – You can’t make changes until you understand what people are saying about you.
Move up positive content – Using our proven techniques we make the positive content rise to the top.
Move negative content out of the way – We aggressively clear the table pushing the negative content to the bottom of the search results.
Diversify – Rinse and repeat the process until the search results reflect a proper image of your business
Keep it fresh – The internet is always changing, you need an advocate to make sure your reputation is always in good standing.
Measure your results – See how you are really doing, by regularly measuring your goal progress.
Synchronize your marketing – By utilizing reputation management your increase all aspects of marketing.
The Top Factors Of Online Reputation
Your Reputation is what people perceive of your Brand. What reviews your customers leave online has a huge impact on your business. Are you monitoring your online presence?
Online Presence
You have no control on what the search engines show about your business. However, you can control and establish your brand.
Claim, optimize and connect your web properties including social sites, review pages and business directories like facebook, yelp, LinkedIn etc. You want to make sure that your business info is accurate and the same on all sites. By interlinking among sites, you establish brand authority.
Reviews
Reviews are the lifeblood of your business. Over 90% of consumers check out your online reviews. You want to have authentic, and current reviews where people look. A good place to start is on Google My Business page.
We have a system to help you get feedback from your customers and getting those 5 star reviews online to other sites.
Social Media
Social Media can be a great way to enhance your reputation. You want to be active every day even for a few minutes posting, interacting and responding to customers enquiries. We have a great Social Media Solution for you.
Surveying
Surveys are a great way to get customer feedback. By providing a channel for customers to express their opinions, you reduce the odds that they will post anything negative online. It also increases customer sentiment as they feel like they are being heard.
We have a platform that will get your customers feedback before they post online. You can direct the good feedbacks online and you can handle the negative feedback in house.
Monitoring
You need to diligently watch and measure what is being said about you online at all times.
We Setup alerts for when people post new information about you online. This is an easy way to monitor your online reputation. We also provide In-depth reporting, delivered monthly.
Scoring
Your overall star rating is relative. A 4-star rating only looks good if everyone else has 3 stars. You want to proactively survey your customers and get the 5-star customers to leave you reviews online.
The timing of the reviews is also important. You can have all 5-star reviews but if the last one was a year ago it is not as impressive as if you have a bunch of 5-star current reviews
Synchronization
Do you have multiple locations? If there is a particular location suffering, we can synchronize and focus on that location to improve the ratings. If it’s an entire region, we can handle and improve all areas of your reputation.
Call Us Today 647-493-2583